Meet the Founder



Julia Nova

“My interest in fashion started when I was about 8 and an older girl in the neighborhood gave me a stack of her YM and Seventeen magazines.  I would read them cover-t0-cover and was completely hooked!  Since then I have always coveted the latest fashion trends, but didn’t always have the money to keep up.  I had to teach myself to shop smart – not by buying cheap clothes – but by building a wardrobe that stands the test of time and adding trends in smart ways.  I’m so excited to share what I’ve learned over the years with our readers.”